DIY PR: How to Be Your Own Publicist
Meet Rebekah Epstein
Rebekah Epstein is the founder of fifteen media, a boutique PR firm specializing in media relations. Since 2011, she has been a valuable asset to more than 50 PR firms across the country working behind the scenes to get more media placements for their clients.
Rebekah also helps small businesses get the media they deserve through DIY PR workshops and one-on-one training. Her clients have gained exposure and credibility with media features in Forbes, The New York Times, Newsweek, People, Self, Health, Refinery 29, Everyday Health, Men’s Health and many more.
In addition to traditional PR work, Rebekah speaks at national conferences about DIY PR, freelancing, and entrepreneurship. She has written about these topics in publications such as, Mavenly + Co, Fast Company, Entrepreneur and Huffington Post.
We’ll talk with Rebekah about how fashion businesses can adopt a simple and effective strategy to grab the media’s attention. You CAN be your own publicist and Rebekah will share the DIY approach that has helped many businesses get the attention they deserve.
5 THINGS YOU WILL LEARN
- Where to look for story ideas to pitch the media.
- How to find the right media contacts.
- How to write the perfect e-mail pitch to make you stand out.
- Tips for when and how often to follow-up with outreach.
- What can you do if the media isn't responding? Learn this secret!
Mingle Mastermind Team
Meet the Mingle Mastermind Team that you’ll be seeing every week, LIVE from New York City! Learn more about each member and see what expertise and experience they’ll be bringing to the Mingle Mastermind program.
Melissa Shea is the CEO and cofounder of Fashion Mingle, a networking platform for fashion industry professionals. With over 5000 members in over 200 cities world-wide, Fashion Mingle is often called the “LinkedIn for the fashion industry”.
Melissa has spent over 20 years in the tech industry fueled by a love of learning about the “next new thing”. Fashion Mingle is designed to help fashion industry professionals succeed.
Beth Smith is the CMO and cofounder of Fashion Mingle. As a seasoned startup veteran, all of her entrepreneurial ventures have had one goal in mind: to help entrepreneurs succeed.
With over 20 years in publishing and technology, she has focused on creating a platform where fashion industry entrepreneurs can find the resources and connections to build strong fashion businesses.
Shirin Movahed has over 13 years experience practicing corporate, commercial, litigation and intellectual property law. She brings her formidable years of experience to her clients in fashion, financial, entertainment, consumer product, celebrity, and art industries.
Shirin has been recognized by Thomson Reuters as a New York Super Lawyer and one of the top female attorneys in New York.
Dee Rivera, CEO of DCG Public Relations/DCG Media Group, has nearly 15 years of public relations experience working with some of the most recognizable fashion, beauty, luxury, lifestyle brands and celebrities in the world.
Dee has been featured as a lifestyle expert on WPIX11, FOX TV, NBC and more. She is the Founder of Latinista.com and Hamptons Fashion Week and a professional speaker and author of the book “Glambition: Knocking Down walls In Heels”.
Lori Riviere is the founder of The Riviere Agency, which specializes in producing fashion shows for New York Fashion Week, London Fashion Week, and Paris Fashion Week for international fashion clients and brands.
Lori has worked with some of the world’s largest brands creating experiential consumer-facing events. She has been quoted in U.S. News and World Report, PR Insider, Rachael Ray Magazine, and Refinery 29, and has appeared as an expert on networks such as Fox and MTV.
Catherine Schuller is a former model, actress, comedian and performer who is now an icon in plus size fashion events and productions.
Catherine Schuller Enterprises curates events that celebrate diversity in fashion and teaches at FIT and LIM in New York City. She is and Image and Style Advisor for the charity outreach, Divabetic, where she imparts a “Don’t Get Down, Get Diva” attitude for managing one’s diabetes.
Dale Noelle is the CEO of TRUE Model Management where she works with brands such as Michael Kors, Calvin Klein, Tommy Hilfiger, Ralph Lauren, Gap, Victoria’s Secret, and more.
Dale Noelle has been featured in Bloomberg, Forbes, Fox Business News, Worldwide Business with Kathy Ireland®, The Huffington Post, and New York Times.
Claire Perez is the founder of New York Makeup Academy, New York’s top training provider for makeup and hair styling professionals.
Claire provides many of her students with backstage experience at New York Fashion Week on some of the biggest designer fashion shows.