Why Diversity in Marketing Teams is Good for Business
In our second Diversity in the Fashion Industry mastermind session, our panelists will share their experiences and advice on why having a diverse marketing team is actually good for business. We'll talk about how major brand PR catastrophes like racist t-shirts and cultural misappropriations could have been completely avoided by having a marketing team with diverse viewpoints and life experiences.
Join us for a very honest conversation about what it’s like to be a person of color in the fashion and beauty industry. Our Mingle Mastermind panel features fashion and beauty industry veterans who’ve worked at the highest levels of the industry, while dealing with overt racism, stereotyping, and prejudice, all because of the color of their skin.
Our panel will share their stories of what it’s like to climb the ladder of success, as a person of color, as an entrepreneur, and while working with worldwide corporate brands. We’ll openly discuss the problems and share solutions on how corporate brands, white-owned businesses, and consumers can be better allies and push the fashion and beauty industry to be a leader for diversity around the world.
5 THINGS YOU WILL LEARN
- How diversity on the marketing team helps brands avoid embarrassing mistakes.
- What are the obvious signs of brand hypocrisy on social media and in marketing campaigns.
- How to create authentic diversity marketing campaigns.
- How to spot a microaggression and support your colleagues of color in the workplace.
- How to encourage your company to create more opportunities for people of color.
Fashion Mingle is a global network for fashion industry professionals and is launching a "Diversity in the Fashion Industry" series to provide a platform for our members to continue this important conversation. We will feature regular Mingle Mastermind webinars with experts on issues of diversity and invite essays from our members about their experiences and ideas for how the fashion and beauty industry can be a leader in the world-wide cultural shift toward equality and justice.
We encourage you to become a member of Fashion Mingle prior to this event so you can quickly send messages to any of our panelists through our chat system. You’ll be joining your local fashion community and the largest independent fashion business directory in the world.
During the webinar you’ll be invited to ask questions via chat to our Mastermind panelists and network with attendees by sharing how you’re working to be an ally in your own life and career.