How to Create a Successful Direct-to-Consumer Strategy and Increase Sales
Meet Dawn Gallagher
It’s more important than ever for fashion and beauty brands to have a strong direct-to-consumer strategy. Retail industry expert Dawn Gallagher will walk us through the essentials of creating a successful e-commerce strategy. As a veteran of QVC and HSN, she'll share the secrets of getting your products on home shopping channels, and the tricks to getting your brand in front of department stores buyers.
Dawn started her career as an 80’s Supermodel and is now a world-renowned beauty ambassador dedicated to helping women around the globe look and feel beautiful at any age. As a beauty industry Influencer, model, and author, Dawn has published two New York Times bestselling books, Naturally Beautiful, and her most recent second book, Nature’s Beauty Secrets. Dawn has appeared on the cover of hundreds of magazines, including Vogue, Italian Bazaar and Cosmopolitan, and has appeared in numerous campaigns for fashion and cosmetics including Maybelline, Clarins, Ralph Lauren and Clairol, and has over 3 million views on her YouTube channel.
Dawn is also on the board of directors for Eco-Soap Bank, a humanitarian and environmental non-profit organization working to save, sanitize, and supply recycled hotel soap for the developing world.
Join us for this lively discussion where we encourage you to bring your questions for our Q&A segment and share your name, Instagram account and business. Sign up for a free Fashion Mingle profile prior to the event and introduce your business to our community of 5k+ fashion pros!
5 Things You Will Learn
- The truth about getting into QVC.
- How to use e-commerce for direct-to-consumer.
- How to utilize social media platforms to drive traffic to your website
- How to get in a department store through the back door
- Why licensing deals can be a fantastic business model.
Mingle Mastermind Team
Meet the Mingle Mastermind Team that you'll be seeing every week, LIVE from New York City! Learn more about each member and see what expertise and experience they'll be bringing to the Mingle Mastermind program.
Melissa Shea is the CEO and cofounder of Fashion Mingle, a networking platform for fashion industry professionals. With over 5000 members in over 200 cities world-wide, Fashion Mingle is often called the “LinkedIn for the fashion industry”.
Melissa has spent over 20 years in the tech industry fueled by a love of learning about the “next new thing”. Fashion Mingle is designed to help fashion industry professionals succeed.
Beth Smith is the CMO and cofounder of Fashion Mingle. As a seasoned startup veteran, all of her entrepreneurial ventures have had one goal in mind: to help entrepreneurs succeed.
With over 20 years in publishing and technology, she has focused on creating a platform where fashion industry entrepreneurs can find the resources and connections to build strong fashion businesses.
Shirin Movahed has over 13 years experience practicing corporate, commercial, litigation and intellectual property law. She brings her formidable years of experience to her clients in fashion, financial, entertainment, consumer product, celebrity, and art industries.
Shirin has been recognized by Thomson Reuters as a New York Super Lawyer and one of the top female attorneys in New York.
Dee Rivera, CEO of DCG Public Relations/DCG Media Group, has nearly 15 years of public relations experience working with some of the most recognizable fashion, beauty, luxury, lifestyle brands and celebrities in the world.
Dee has been featured as a lifestyle expert on WPIX11, FOX TV, NBC and more. She is the Founder of Latinista.com and Hamptons Fashion Week and a professional speaker and author of the book "Glambition: Knocking Down walls In Heels".
Catherine Schuller is a former model, actress, comedian and performer who is now an icon in plus size fashion events and productions.
Catherine Schuller Enterprises curates events that celebrate diversity in fashion and teaches at FIT and LIM in New York City. She is and Image and Style Advisor for the charity outreach, Divabetic, where she imparts a “Don’t Get Down, Get Diva” attitude for managing one’s diabetes.
Dale Noelle is the CEO of TRUE Model Management where she works with brands such as Michael Kors, Calvin Klein, Tommy Hilfiger, Ralph Lauren, Gap, Victoria’s Secret, and more.
Dale Noelle has been featured in Bloomberg, Forbes, Fox Business News, Worldwide Business with Kathy Ireland®, The Huffington Post, and New York Times.