Instagram has proven itself as a valuable tool for marketing your fashion brand. Fashion is a visual industry, and emotional factors (such as brand loyalty, latest trends, and what celebrities are wearing) drive sales. This means Instagram allows you to connect with customers on a more personal basis than ever before.
Instagram is full of influencers
Instagram is changing often, and as a result so are the recommended best practices. Influencer marketing is a form of outreach that many companies have found effective, and it provides excellent ROI. Think of this as the Instagram version of giving a celebrity a handbag or a pair of shoes. The widespread nature of Instagram means that many non-celebrities garner a great deal of influence on the platform, so it provides a great way to market your business at a low cost.
Promoted posts won’t break your budget
One thing that works in an advertiserâ€™s favor is that itâ€™s difficult to price a â€śpromoted postâ€ť. There are many accounts that arenâ€™t approached for promoting products, and do not expect compensation. We’ve found the sweet spot to be users with 50k â€“ 100k followers. These users are usually happy with free items and knowing that their account is popular enough to garner interest from a business, so target them! Many accounts fall in this follower range, and as a result it just as effective as paid promotion on Instagram.
How to connect
The best way to reach these accounts is a direct message on Instagram itself. If a user advertises their email addresses, theyâ€™re aware of their exposure level and may expect compensation. Create a template message to send, and switch out the name each time to personalize it. Be sure to keep track of to whom youâ€™ve sent these messages, what free things youâ€™ve promised them, and any other details. Donâ€™t worry too much about being perfect â€” just see what works as you go along, and adjust as needed.
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