Mary Vallarta has made a career of deciding “what’s in and what’s out”. As the founder of FAB Counsel, which stands for “Fashion and Business”, Mary provides consulting services for store owners, designers, tech start-ups and more to help them succeed in the fashion industry. Her website, FABcounsel.com, features helpful articles, live webinars and online training courses for first-time entrepreneurs. In her interview with FashionMingle.net, she shares exclusive insider advice for designers who want to book appointments with buyers and sell their collection.
Vallarta began her career as a buyer for Macy’s, and then worked for BCBG, Bebe, and Metropark. Her experience working in marketing and visual merchandising and relationships with industry insiders such as Nasty Gal and Ted Baker influence her FAB Counsel online courses for fashion entrepreneurs.
Mary has shared the five most important tips designers should follow when preparing for buying appointments and how you can get step-by-step instruction on how to prepare for a meeting with a buyer, what to do during the meeting, and what to do after the meeting. Mary also offers personalized consulting services by phone, email or one-on-one meetings. Visit FABcounsel.com to sign up for her online course, “How To Sell Your Fashion Line To Buyers and Retailers” and use our special discount code below.
Develop a system; Be sure to have a prepared system of billing, shipping, manufacturing team, and a production timeline. Being organized will prevent mistakes in the long term.
Prepare samples; Before you pursue an appointment, you must be sure the samples are sized, fitted, and matched up with the look books and line sheets.
Prepare a marketing campaign; During the appointment, you need to be able to promote your brand, as well as present it as a campaign, whether that is through a look book, line sheets, or a photographed campaign from a professional photo shoot.
Know which retailers to target; Be sure to match your brand aesthetic with the concept of the stores you are presenting to. Your collection should match all of the retailers’ price points and represent a specific customer.
Know how to handle yourself; It may be difficult to predict how the buyers will respond or how the flow of the meeting will turn out, but being as prepared as possible will help you appear more professional.
If you are a designer ready to take the next step in growing your business, visit FABcousel.com, and take a look at the online courses and webinars offered for designers who want a personalized plan to prepare their line for sales.
Online Course: “How to Sell Your Line to Buyers and Retailers”
Check off every tip in the list above and more by taking the FABcousel.com online course “How to Sell Your Line to Buyers and Retailers” to prepare for your first appointments and close the deal.