Building an Alternative Fashion Retail Business

Do you want to own a retail fashion business but avoid the traditionally crowded and challenging womenswear market? Learn how these fashion entrepreneurs created successful fashion businesses by launching a mobile boutique, vintage & consignment store and designer pillow collection.

Retail Success: Alternative Retail Fashion Businesses

Note: This video has some audio feedback that could not be resolved during the live interview.

Meet Our Fashion Entrepreneurs

Jane Clarke, Amelia’s RetroVogue & Relics

 Jane Clarke is the owner of  a successful vintage clothing store  that has been located in Austin, TX for over 25 years. Amelia’s RetroVogue & Relics specializes in clothing and items from the mid 1800’s to mid 1900’s and is an important resource for the music, fashion, and theater industry. Trained as a professional costume designer, Jane Clarke carved out a niche in retail that capitalized off her career and created a successful alternative retail model that includes a brick and mortar store, e-commerce and Etsy.

Stacey Steffe, West Coast Mobile Retail Association

As a pioneer in the mobile retail boutique industry, Stacey Steffe co-launched Le Fashion Truck, the first mobile boutique in Los Angeles. As popularity for this alternative retail phenomena grew, Stacey was much sought after for advice and consulting which lead her to co-found the West Coast Mobile Retail Association in 2011, which expanded to the American Mobile Retail Association in January 2013. Stacey has consulted over 100 entrepreneurs in 49 states.

Deborah Main, Deborah Main Designs

Award-winning designer Deborah Main brings a wealth of creativity and imagination to her successful luxury decorative pillow line. The Deborah Main Designs’ studio is flourishing with eight pillow collections, a constant stream of custom orders from interior designers, and a growing number of select retail stores and galleries from coast to coast proving that home decor is a great way to enter into an alternative fashion retail business.